Heineken Makes A Grand Activation at Hey Neighbour Festival
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 Published On Dec 14, 2023

Yo, check it out! Heineken just dropped a massive vibe at the Hey Neighbour Festival, celebrating a whopping 150 years of awesomeness. Africa’s top music bash was on fire, all thanks to Heineken's sponsorship.

Held at the legendary Legends Adventure Farm in Pretoria, South Africa, this three-day bash was lit! It was the highlight of Heineken's year-long throwdown across Africa, honoring their epic history.

Picture this: Over 65,000 music fanatics from all over Africa gathered to raise a toast to decades of incredible memories, epic celebrations, and, of course, endless good times - all thanks to Heineken.

With sick performances by big shots like Kendrick Lamar, Tyla, Swedish House Mafia, and more, the crowd was in for a wild ride. The music vibes were insane, and everyone soaked up the legendary Heineken experience.

Nabil Nasser, Heineken’s Global Head, said, "The Hey Neighbour Festival rocked it, showing Heineken's commitment to serving up epic vibes. Bringing people from all over Africa together proves our dedication to making connections and breaking boundaries."

Warren Le Grange, Creative Director of Khoi Kreative, the festival’s organizers, added, "Hey Neighbour is more than just a party; it's about celebrating music, culture, and the diverse fabric of society. It’s a journey that connects us all through music, and being the stage for Heineken's 150th anniversary in Africa was lit!"

This fest was more than a celebration; it was a canvas painting Heineken's 150-year legacy. It highlighted Heineken's mission to amplify good times and create unforgettable moments for everyone. Straight fire, right?

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