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This video is an exploration into how and why so many celebrities are starting coffee brands these days.

TensHundredsThousands Hoffee Coffee T-Shirt: https://geni.us/Hoffee Available until August 31st 2024 only, as a very small limited edition run - for fun!

The World’s Largest Coffee Tasting livestream from 2020: https://youtube.com/live/98MD900CAzg

For the audio version with no slurping: click on Settings - Audio track - English (United States)

Other Links:
Patreon:   / jameshoffmann  
Limited Edition Merch: https://geni.us/TensHundredsThousands
Instagram:   / jimseven  
Twitter:   / jimseven  

My Books:
How to Make The Best Coffee At Home*: https://geni.us/howtomakethebestcoffee
The World Atlas of Coffee*: http://geni.us/atlasofcoffee
The World Atlas of Coffee Audiobook*: https://bit.ly/worldatlasofcoffeeaudio
The Best of Jimseven*: https://geni.us/bestofjimseven

Things I use and like:
My glasses: http://bit.ly/boldlondon
My hair product of choice*: https://geni.us/forthehair
(*Affiliate links which may earn us a commission)