After first launching in Taiwan in 2020, Acer's move into the Australian lifetime home appliance space with Acerpure officially took place in early March 2024, with the range including air purifiers, an air circulator and a vacuum cleaner, with future products including beauty and cooking appliances to follow in late 2024/25. Watch the interview with Acer Australian MD Gaba Cheng, and a presentation with AcerPure lifestyle ambassador James Treble below!

In a world where health and technology are intertwined and consumers are increasingly demanding wellness-orientated tech solutions, Acer is inviting Australians to enhance their home living and experience Acerpure’s range of stylish, smart and simple-to-use appliances that promise better air quality, comfort and cleaning.

Gaba Cheng, the MD Acer Oceania, who also joined me for a video interview embedded a little further below, said: “Acerpure’s mission is to provide technological innovations to resolve various consumer concerns and provide better home living. Acerpure uses technology to solve human problems and seamlessly integrate intelligent devices into the lives of consumers, offering high-efficiency lifestyle products for a healthier home and life."

Acer shared some interesting stats: in Australia, a fifth of the population experience hay fever, https://allergyfacts.org.au/allergy-a... while 1-in-9 adults and 1-in-5 children report having asthma, https://asthma.org.au/about-asthma/un... and nearly half (48%) of homes have a dog. https://socialpetsociety.com.au/what-... These health and household trends, coupled with the onset of COVID, bushfires and large-scale wet weather events in recent years, has placed indoor air quality front of mind for many Australians, along with the health and wellness benefits of air purification products.

Full launch article and video here: (link coming shortly)