Charles Bradley, backed by The Menahan Street Band, performs "Why Is It So Hard" live from Mellow Johnny's Bike Shop in Austin, TX, during KEXP's broadcast at SXSW. Recorded 3/17/2011.

host: Cheryl Waters
engineer: Kevin Suggs
Cameras: Jim Beckmann, Shelly Corbett, Scott Holpainen and Christopher Meister
editing: Jim Beckmann