Martin Lotti's Speech at "Designing a Better Life" design conference. Beijing, China. 2018.6.23

Martin Lotti, VP/ Brand Design leads a global multidisciplinary design team overseeing all consumer facing brand executions for Nike across all categories. In his previous role as VP/Global Creative Director, Categories & Concepts, he oversawthe creative direction for all categories at Nike as well as Nike’s lead seasonal brand concepts. Lotti also workedas VP/Global Creative Director, Global Football, led Nike’s creative efforts for World Cup 2014 and creatively directed Women’s World Cup 2015, Copa America 2016 and Euro 2016 for Nike.
Lotti is a part of AdAge 2013 ‘Creativity 50’ list. Time magazine called him “Nike’s Creative Whiz” . Martin was the recipient of the “Forty under Forty” award by Portland Business Journal and Fast Company Magazine included him in the ‘Most Creative People in Business’ 2016 list.