VeChain recently integrated #vechain-powered NFC & #blockchain tech with a limited run of products, helping a major sporting brand showcase the revolutionary potential of #Web3.

These 'digital twins' (digital products powered by NFC & #NFT technologies) offer many value-adding benefits for businesses, from product authentication to recording sustainability information, token-gated experiences to automated second-hand marketplaces and much more.

The unfolding regulatory environment - notably, MiCa in the EU - is helping blockchain become a mainstream tool. At vechain, our many successes, enterprise recognition and real-world-proven technologies will see us thrive in this new phase of #web3 adoption.

Expect more from our digital twins in 2024, as we continue to engage and integrate with global brands both in and outside the #UFC umbrella.