What’s up everyone, today we have the pleasure of sitting down with Erin Foxworthy, Industry Lead, Advertisers & Agencies at Snowflake.

#adtech #datawarehouse #aiformarketing #composability #composablecdp #cookies #firstpartydata

Full episode: https://humansofmartech.com/2024/09/0...

Chapters:
00:00 Intro
01:33 The shift in creative and media alignment in advertising
04:21 The future of automation in creative marketing
05:37 Understanding the convergence of Martech and AdTech
08:28 The uncertainty of Google's cookie deprecation rollback
10:14 The convergence of AdTech and Martech driven by first-party data
12:45 Leveraging first-party data for predictive personalization
15:39 The shift from APIs to data sharing in cloud environments
18:16 Composability and zero-copy data in modern CDPs
20:23 The evolving role of the cloud data warehouse
23:54 Bridging the gap between data engineers and marketers
28:55 The importance of a unified data layer in marketing operations
31:34 Preparing marketers for the future of AI-driven data
33:53 The evolving role of the CMO in a fragmented marketing landscape
37:29 The shift towards CMOs engaging with data platforms
41:26 Promoting diversity and combating bias in Martech leadership
44:17 Finding blanace as a leader, mother and creative