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Many times in business we are faced with a problem that we don't necessarily know the answer to. This often requires that we conduct some external research for the purpose of solving our problem. If you're like most people, research usually entails conducting a quick google search to find the answer. Unfortunately this may not yield accurate or valid infomration. In this video I'll introduce you to the two methods of research and provide a description of what each method entails. After viewing this video you should having a more clear idea of what's involved in the research process and also what tools you have available.

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