Incentives surround us, from loyalty cards at Starbucks to sales at Urban Outfitters. But what if we harnessed these incentives to promote positive societal behaviours? Explore the concept of social credit systems, considering their rewards, penalties, and the ethical dilemmas they present. Can we cultivate a society that incentivises good behaviour? Ismay is a student at Francis Holland school. She plans to go on to university to study History. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx