We could talk for hours about the importance of metrics, as we understand the significant impact that using the wrong metrics can have on non-profits.

The use of effective metrics is crucial in managing fundraising programs and assessing their effectiveness. Non-profits must choose metrics that support their fundraisers' growth and success, rather than relying on productivity-based metrics that do not foster meaningful connections.

Unfortunately, some organizations fall into the trap of prioritizing activity metrics over valuable insights from major gift officers, which can hinder their overall success.

It is essential for nonprofits to prioritize the right metrics in order to drive success and achieve their fundraising goals.

How do you know what those metrics are? Tune in to our recent podcast episode, "Measuring Metrics That Matter," to hear more. Link in bio.

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