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Elon Musk has entered the AI arena with his new venture, xAI, and its first offering, Grok—an AI chatbot with a personality inspired by "The Hitchhiker's Guide to the Galaxy."
Currently in a two-month-old beta phase and available to a select group of users, Grok is designed to be witty and unorthodox, even mockingly offering to find a recipe for cocaine in a demonstration of its capabilities.
Musk aims to challenge established AI players like OpenAI with Grok, which has shown promising results in initial tests, outperforming other models in its class on certain tasks.
xAI, which began in July and is staffed by industry veterans, seeks to develop AI that transcends political correctness and appeals to a broad user base, with the ultimate goal of deepening our understanding of the universe. Grok, named after a term from Heinlein's sci-fi lexicon meaning to understand something intuitively, is part of Musk's strategy to test this new AI approach in the public domain, with plans to integrate it into the premium tier of the X platform.

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