Hey friends! I'm back with another cattle marketing convo, this time with expert Doug Ferguson. He shares genius strategies for marketing bred heifers, using real-life examples of producers capturing extra value. We cover key takeaways like knowing your costs and breakeven points, understanding what traits your customer wants in heifers, utilizing special female sales, and constantly re-evaluating market value. Doug explains why marketing skill is your #1 advantage in the cattle business. I love his passionate rant on why you must use a heads-per-head trading approach, not break-even mentalities. Doug also shares resources for attending his in-person marketing schools and more ways to connect. If you're struggling with marketing decisions or want to capture more dollars per head, don't miss this chat! Let me know what you think in the comments. And if you got value from this, please like and share with other producers who need market strategy help!

In this episode, you will be able to:

Discover how sell-buy marketing strategies increase profitability in the cattle industry.

Identify your ideal buyer and how to know what they want

Stay ahead of the curve with the latest trends in breeding and selling bred heifers.

Gain insight into the importance of knowing your cost of production in cattle farming for informed decision-making.

Implement effective strategies for marketing bred heifers to maximize your returns.

My special guest is Doug Ferguson

Doug Ferguson, a seasoned figure in the beef industry, brings a wealth of experience and a genuine passion for cattle marketing. Doug's roots in conventional farming have instilled in him a deep understanding of the industry. His commitment to sharing his expertise is evident through his in-person marketing schools, where he imparts practical knowledge and insights to fellow producers. Doug's approach is not only rooted in tradition but also incorporates a forward-looking perspective, making him a trusted source for those seeking to elevate their cattle marketing strategies.

The key moments in this episode are:
00:00:00 - Introduction to Cattle Marketing

00:09:58 - Trends in Marketing Bred Heifers

00:12:41 - Value Assessment and Trading Cattle

00:13:03 - Selling and Replacing Cattle

00:13:22 - Fallout Rate of Females

00:15:05 - Maximizing Profit with Cows

00:18:42 - Missed Opportunities when Selling Bred Heifers

00:22:05 - Sale Barn vs. Private Treaty Sales

00:24:09 - Providing Important Information to Customers

00:28:17 - Understanding Ideal Customers

00:30:06 - The Importance of Cattle Marketing

00:31:23 - The Example of Heifer Pricing

00:33:16 - Resources and Upcoming Events

00:35:25 - Market Demand and Timing

00:37:58 - Commitment to Cattle Farming



The resources mentioned in this episode are:

For podcast coaching services, including one-to-one work, a do-it-yourself workbook, or a one-time consulting fee, head to the link in the show notes or the description.

To learn more about podcasting, visit the link in the show notes or the description for information on podcast coaching services.

Visit mrcattlemaster.com for more information about Doug's work, including details about his upcoming schools in Idaho Falls, Idaho, and Beatrice, Nebraska.

Check out Doug's market intel on farm progress websites for additional insights and information.

To explore rural way promotions for website creation services that connect you with your ideal customers, visit ruralwaypro.com.

Connect with me here:

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https://www.casualcattleconversations...

https://www.youtube.com/youtube.com/c...

https://www.youtube.com/youtube.com/c...

  / cattleconvos  

  / shaye-koester🎙-30b46b16a