"Silly Rabbit, Trix are for kids!"

In our first advertising retrospective, we're looking at the long, mostly sad, yet always enthusiastic career of the Trix Rabbit, who will stop at nothing to get some of that sweet cereal. In commercial after commercial, he pursues his goal of obtaining some General Mills goodness, yet rarely to any avail. Join us as we watch the cereal and Rabbit both evolve, and see if he's ever gotten a spoonful or two of Trix.



BIG G CEREAL BOWL BAND FOOTAGE:
   • Big G Cereal Bowl Band Jungle Jims Ho...