Mike Cessario created Liquid Death in 2017 - spending $5,000 to start the company. Over the years, the brand has created a cult-like following of superfans - becoming the internet's most beloved water brand - dethroning Pepsi's Aquafina.

This is the story of how it all started, and what they're doing right.

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⭐ Check out Liquid Death:
  / liquiddeath  
  / liquiddeath  
https://liquiddeath.com/

⏰☀️ TIMESTAMPS
0:24 - Who founded Liquid Death?
1:30 - Liquid Death's Marketing Strategy
1:55 - Liquid Death's Spotify Playlist
2:07 - Liquid Death's Merch line
2:23 - Cutie Polluties
2:40 - Liquid Death's Commercials
3:20 - When was Liquid Death Founded?

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