Step into a whimsical world of Sweet Relief with The Great British Bake Off’s first-ever animated campaign. Directed by Bonnie Taylor Forsyth, produced by us and created at Mighty Nice, the campaign blends nostalgic 2D cell animation with playful, contemporary characters. Hosts Noel Fielding and Alison Hammond guide us from stormy skies into a vibrant land of cakes, jammy dodger flowers, and iconic bakes. Embracing hand-crafted animation, the film’s raw, ungraded style reflects the heart and soul of Bake Off—where artistry, warmth, and tradition come together in every delicious moment.

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We are an award-winning global studio in film and experience design. Our world-class directors, producers, artists and technologists create groundbreaking works for entertainment, music, sports, and brands. Together, we craft stories that touch hearts and shape culture, bringing them to life across every platform.