Economies follow a pattern: booms and busts. And if we’re coming out of the golden age of anime and a period of substantial economic growth in the 1980s, you can guess what’s about to come next. The 1990s kick off what has come to be known as the “lost decade,” or “decades,” in Japan–a prolonged period of economic stagnation that stands in stark contrast to growth that it had recently experienced. Considering the large, positive, impact that a prosperous economy appeared to have on the anime industry in the 80s, it would make sense that the inverse would hold true as well. However, as counterintuitive as it may seem, things weren’t all bad for the anime industry in the 1990s, despite Japan’s struggling economy. And there were still some incredibly popular, and successful, projects that were released during this period. Today, we’ll be taking a look at how Japan’s economic collapse reshaped the anime industry.

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00:00 Introduction
01:00 Japan's Economic Decline
01:30 Creating an Asset Bubble
05:57 The Bubble Pops & The Fallout
07:05 What Made This Collapse Different?
09:20 How did this Affect the Anime Industry?
12:04 Did Lower Budgets Decrease Quality?
12:54 How Did Studios Adjust?
16:43 Rise of the Otaku
18:05 Growth of Anime in Western Markets
22:57 Akira
24:28 The Impact of Western Growth
27:20 Conclusion

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Music Credits:

Dancing Fish - Dayz Musiq
Sugar - Mathew May
Night Bridge - Dayz Musiq
Young - chibi
Skylines - chibi
Tapioca - Dayz Musiq
Whipped Cream - Dayz Musiq
She - Dayz Musiq
Old Days - Dayz Musiq
New Day - Dayz Musiq
Daydream - Dayz Musiq
Wave - Dayz Musiq
Dancing Fish - Dayz Musiq

Dayz Musiq:    / @dayzmusiq4595  
Mathew May: https://matthewmaymusic.com/
Chibi:    / prodchibi  

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Sources:
https://www.thisvthattv.com/2022/05/h...

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#Anime #Economics #RetroAnime #90sAnime