Ever wonder why your designs fail? I sure did.

In today's video, we explore the top 3 reasons your design fails are happening and what you can do about it. I would moodboard incredible designs, but when I applied the creative approaches they never seemed ot make an impact. Look, fails happen, but as graphic designers, we can always be mindful of what's happening in our process and find ways to improve.

💡Creative books I'm currently reading💡:
The Creative Act by Rick Rubin: https://amzn.to/485hOjv (USA)
A Self-Help Guide for Copywriters https://amzn.to/3SwpTJ7 (USA) or https://amzn.to/3uawLTl (CAD)
Steal Like An Artist: https://amzn.to/3vIxpaY (USA) or https://amzn.to/3HzTmvM (CAD)
Junior. Writing Your Way Ahead In Advertising: https://amzn.to/3S9E061 (USA) or https://amzn.to/42fvTct (CAD)
Rethink the Business of Creativity https://amzn.to/4becvkg (USA) or https://amzn.to/3Swp8jf (CAD)

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IRA GLASS - Taste Gap:    • Ira Glass on The Creative Process:  

00:00 Introduction
00:41 Reason 1: Target Audience
01:03 Solution 1: Empathy & Research
03:04 Reason 2: Skill Limitations
03:33 Solution 2: Intentional Reps
04:12 Reason 3: Nuances of the Environment
04:42 Solution 3: Absorb the Basics
05:27 Final Thoughts