At the Mautic Conference Global 2024, we'll explore the pivotal role of Enterprise Application Integration (EAI) in marketing automation for enhancing customer engagement.

Studies show a 91% consumer preference for brands offering personalized experiences, highlighting EAI's ability to deliver customization at scale.

Despite its benefits—like a 29% boost in email open rates and a 50% cut in acquisition costs—70% of EAI projects fall short due to poor planning.

This session will cover effective EAI strategies, the integration of technologies like AI and IoT, and the critical importance of data security and quality.

Presenter: Venkata Vamsi Srivangipuram