🌟 Reflecting on Cannes Lions 2024 🌟

In this video, we explore the remarkable campaign "The Compil des Bleues" by Orange and Marcel, which won the Grand Prix at Cannes Lions 2024. Using cutting-edge VFX, they challenged stereotypes in football, showcasing how social awareness, creativity, and technical expertise create impactful campaigns.

At HELIO, we believe in blending creativity, innovation, and social consciousness to craft campaigns that inspire change. Watch as we delve into the importance of integrating social concerns in advertising and learn how to create campaigns that resonate.

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