In this video, Elder Research's Lisa Targonski shares the power of building a data-driven culture. Lisa emphasizes the importance of understanding the starting point of a company, aligning data strategy with corporate strategy, and implementing effective change management. She also discusses the significance of processes, investments, priorities, and infrastructure in fostering a data-driven culture.

Additionally, Lisa highlights the impact of finding the right tools to gain meaningful insights from data. You'll learn why a data-driven culture centers on people, data competence, and confidence, as well as recruiting and retaining the right talent.