Meet Ryan Serhant, the CEO of SERHANT, and star of the hit show, "Million Dollar Listing New York” we all love.

From struggling actor to real estate mogul, Ryan’s journey is nothing short of inspiring.

In this episode, he shares:

• How he grew from $9,200 to $2B in sales in 2022, with sights set on $5B in 2024

• The applications of AI in real estate

• How being an actor taught him sales

• The ups and downs of using his TV fame to build trust in a tough market

Ryan’s story is about more than sales or even real estate—it’s about adapting, innovating, and connecting.

Connect with Primary: primary.vc/people

0:00 - Introduction
1:29 - Journey from struggling actor to successful entrepreneur
3:59 - Reaching the peak of an acting career and moving into real estate
7:22 - How we narrowed down applicants from 3,000 to 16
9:50 - From $9,200 to two billion in sales
12:29 - Keeping it real in sales
14:52 - How to approach strangers with compliments
18:02 - Common myths about real estate agents
20:29 - Dedication and hard work in sales
22:00 - Why urgency and dedication matter in sales
27:40 - Using AI to boost productivity in sales
29:51 - Increase in salesperson turnover from 23% to 56%
32:01 - How AI can empower and create efficiencies
37:51 - Assessing someone's drive and goals
42:27 - Finding balance and reconnecting with yourself
45:37 - Changing compensation standards in the industry
48:00 - Balancing risk and quality in real estate deals

Primary is the largest early-stage venture firm in the world, with over $1B in Assets Under Management, and notable investments under its belt include unicorns like Slice, Chief, Electric, and more.

With a dedicated team of Partners, Associates, and Advisors, Primary operates with one clear modus operandi: to allocate unreasonable resources toward building unfair advantages.

Follow us on LinkedIn:

1. Ryan Serhant-   / ryanserhant  

2. Jason Shuman-   / jasonshuman  

3. Primary-   / primary-venture-partners