Dive into the wild world of fast-food innovation with the story of KFC's infamous Double Down sandwich! Featuring two strips of bacon, Monterey Jack, pepper jack cheese, and kernel sauce, all sandwiched between two crispy boneless chicken fillets, the Double Down defied fast-food norms by ditching the bun. Originally rolled out in test markets, clever marketing strategies and word-of-mouth buzz led to its nationwide launch on April Fool's Day, leaving many to wonder if it was a prank. Despite its alarming calorie count and controversial nutritional content, the Double Down became a sensation, even inspiring variations and amateur recreations worldwide. Explore this iconic sandwich's journey, its impact on the fast-food industry, and the suggestion to bring it back in the chicken sandwich wars.

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OUTLINE:
00:00:00 Introduction
00:01:23 The Birth of the Double Down
00:01:46 Nationwide Launch
00:02:55 Nutritional Controversy
00:04:16 Media Reactions
00:05:15 Marketing Strategy
00:06:29 Global Variations
00:10:31 Chicken Sandwich Wars
00:13:26 Conclusion