Join Lee Russel on The Minimal Viable Launch, the go-to channel for B2B SaaS Founders, as he dives deep into the revolutionary shift from aggressive customer hunting to sustainable customer farming in lead generation. In this compelling presentation, Lee reveals how understanding your customer's problems can transform your approach to attracting leads, ensuring a consistent pipeline that feeds your business growth.

🔹 What You'll Learn:

The Three Pillars of Lead Generation: Discover the frameworks that combine to form a cohesive strategy for attracting warm leads effortlessly.
Crafting a Tailored Lead Gen Strategy: Learn to customize these frameworks for your business, taking into account your unique market position and customer insights.

Building an Invisible Moat: Understand how to create a competitive edge that is difficult for competitors to replicate, ensuring you dominate your market space.

From Awareness to Conversion: Explore how to nurture leads from being unaware of their needs to becoming loyal customers through effective content and strategic positioning.

Lee uses analogies, real-world examples, and proven theories (like Jobs Theory and Value Proposition Design) to illustrate these concepts vividly. Whether you are a new founder or looking to refine your lead generation strategy, this presentation offers valuable insights into building a sustainable, profitable customer acquisition process.

🔹 Ideal for:
B2B SaaS Founders, Marketing Leaders, Startup CEOs, and anyone passionate about innovative customer acquisition strategies.

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