Consumerism is the culture of purchasing for the sake of purchasing, the result of buying non-essential items in order to experience that temporary dopamine rush after clicking the "Add to cart" button. Watch this video essay to find out how Tik Tok and other social media platforms capitalise on this emotional response to shopping. And how do Tik Tok users react to the abundance of promotional content on their for you page?

Writer, Editor, and Reader: Jasmin


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0:00 Intro
0:26 Tik Tok Made Me Buy It
2:45 I Want It, I Got It
4:39 Amazon Storefronts