This talk was given at a local TEDx event, produced independently of the TED Conferences. Through his research Hal Hershfield helps us take a look at our future selves and how we may be able to better attend to the decisions we make today so we are anticipating what we may need in years to come.

Hal E. Hershfield is Assistant Professor of Marketing at UCLA’s Anderson School of Management. Prior to UCLA, Professor Hershfield taught at NYU’s Stern School of Business, and was a Post-Doctoral Fellow at the Kellogg School of Management at Northwestern University.
His research focuses on judgment and decision-making and social psychology, with a particular interest in how thinking about time can strongly impact decision-making and emotional experience.
Hal received his B.A. in Psychology and English from Tufts University in 2001, and his Ph.D. in Psychology from Stanford University in 2009. He was recently named a Rising Star by the Association for Psychological Science, and has received funding from the Templeton Foundation’s New Paths to Purpose Grant Program, and the Russell Sage Foundation Small Grant in Behavioral Economics.
His work has been published in top journals including Psychological Science, the Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, and the Journal of Marketing Research. He has also contributed writing to The New York Times, the Huffington Post, Psychology Today, and Harvard Business Review.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)