Google's ad platform is a great way to generate business. It's also a great way to waste your marketing budget. In this episode, Dave & Alex discuss doing the former and avoiding the latter.

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00:00 - Intro
01:45 - B2B basics for PPC
02:29 - When considering (or not considering) doing PPC
13:27 - Don't make the mistake to send your audience to random pages
15:00 - What is Google quality score and what it means for your wallet
16:58 - Often encountered mistakes made by business when doing PPC
19:48 - The challenge of using Google Ads and belonging to a B2B niche
22:00 - Don't ignore the analytics of your campaigns
24:09 - The key to get B2B PPC right
25:35 - Can a business advertise to a very specific audience while doing PPC?
26:51 - Outro

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