Top 14 Reasons Your Affiliate Program is Failing (And How to Fix It)
Matt McWilliams Matt McWilliams
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 Published On Aug 13, 2024

Your affiliate program is failing...but WHY? Before you hit the panic button, let's diagnose the problem. In today's episode, I share the top 14 reasons why affiliate programs stumble and, more importantly, provide actionable solutions to get them back on track.

LINKS MENTIONED IN THIS EPISODE

How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: https://www.mattmcwilliams.com/millio...

Find Your First 100 Affiliates: https://www.mattmcwilliams.com/first100

Affiliate Email Template: https://mattmcwilliams.com/aetemplate

Get Our Sample Affiliate Training: https://mattmcwilliams.com/sampletrai...

Text me at 260-217-4619

So you’ve started an affiliate program and it’s not going as you hoped. What do you do now? Well, first, identify why it’s failing and then fix the problems. Today I’ll share some of the most common reasons we’ve seen affiliate programs fail and what to do about it.

Hey, what’s up? And welcome back. We’re talking about a kind of a negative topic today. I like to keep things positive on the podcast, I really do. But it’s important to address this topic of failure. I’ve heard from so many people that have attended our trainings, or maybe they become clients. So we diagnose like okay, why is their affiliate program failing? Why did they come to us?

And I keep seeing the same things over and over again. I’ve got 14 reasons today and typically I see probably three or four of these with every single person and it tends to be the same ones. Like in these 14, everybody’s got like three, four, maybe five of them and then the next one will have a couple of those and a couple of different ones and it’s the same things over and over. Honestly, I’ve never seen a 15th reason.

Thats why I have 14. I often joke like we want to get ten reasons, right? Well, theres not ten, theres 14. Or maybe we want to get seven or 13, a cool odd number. Nope. Theres 14 reasons that have happened more than once with the people that weve worked with that weve seen over the years. Before I get into that, I just want to say this is kind of a weird thing to say. Were talking such a negative topic here in a sense. But I love doing this. I really do. I love doing this podcast. I love sharing things like this.

I’ve been in this world now, this affiliate world for over 18 years now. Kind of crazy. I’m like a dinosaur in this industry. I’ve been in it for a long time.

I love talking about it. I say all the time, like if a high school guidance counselor even knew that what I do exists, they would tell me to do this. They probably don’t know those exist though, but this is what they would tell me to do. This is what I was meant to do.

I love it. I love talking about it. I love sharing with you. So seriously, if you ever have any questions or you just want to like, I don’t know, reach out to me and tell me, good job on the podcast, whatever.

Shoot me a text.260-217-4619 And just the feedback that I get every week, people shooting me their biggest takeaways from the podcast. That’s the kind of stuff that keeps me going. So I just want to hear from you.

I just would love to hear from you. So shoot me a text. We’ll put that in the show notes.260-217-4619 Just let me know what you’re getting from the podcast in general and also how I can serve you better.

Hit me up if you got some topics for some episodes. We’ve got the podcast planned out through like the end of the year, but we can always put something in. If you reach out and say, hey, I need you to talk about this. This episode will be our 547th episode of this podcast. That’s insane. If you listen to an episode a day, it’s over ten years of content. Ten and a half years almost. Yeah, ten and a half years. Exactly one, one over. Last episode was ten and a half years. If you listen to an episode a week, it’s crazy. So a lot of content.

We probably already talked about it, but text me, let me know your questions. So, all right. Why is your affiliate program failing? Well, one of the first distinctions we’ve got to get here is are you the one that’s running it or have you hired someone full time in house, or did you outsource it?

So some of these will apply to specific ones of those. Some of these will not apply if you’re running it yourself. Some of these will not apply if you hired someone full time in house or if you outsourced it. I talked about two months ago, I did an episode 15 biggest affiliate program challenges and how to fix them.

So there’s going to be a little bit of overlap with that. Some of the challenges are the reason why affiliate programs fail. But I want to share some specific reasons why your affiliate program might be failing, and I’m talking virtually no leverage whatsoever here. All right.

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