Building a real estate brand on behalf of a building or complex really comes down to making the brand the reason why people want to move in as opposed to the location. It's been a while since I've worked on a rental project that has to do with apartments instead of condos, but regardless, the branding principles stay universal in that if you can make the brand in itself pique the interest of your target audience, you'll be vastly more successful in getting people that want to move in.

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