The Trajectory of Nike: Where is the Popular Athletic Company Heading?
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 Published On Sep 12, 2024

#nike #sportswear #athletics

Although the Nike company started as a small Japanese shoe reseller in Oregon, it has now grown into a mainstream athletic and sports brand that is known all over the world. Through Nike’s brand identity, it is quickly outshining its competitors and creating a loyal following of satisfied customers. During Nike’s first year, 1964, the company grossed $8,000 in overall sales, whereas, in 2020, the brand’s revenue reached heights of $37.4 billion USD. Where did Nike get its start to become the national sensation it is today, and how will it proceed as the athletic market continues to shift toward the luxury industry?

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