This brilliant panel of top B2B SEO professionals joined the Clearscope Webinar Series to talk all things B2B SEO in 2024.

*Key moments in this session:*
0:00: Panel icebreaker question: What's your weirdest or most unexpected win in SEO lately?
6:10: Panel introductions
7:10: What is an SEO play you tried recently that you thought would work but didn't?
14:25: What changes to your B2B SEO playbook have you made with everything that's happened in SEO over the last several years
28:30: How are you currently thinking about topical authority and topic clusters for B2B sites?
46:08: Does an increase in dwell time correlate in better rankings for your B2B SEO clients?
52:40: AI Overviews: What are your thoughts to prepare for this world where they're prevelant?
53:54: What do you think about SearchGPT? Have you tried it?
54:05: What criteria do you look for when deciding to take on a B2B client
57:25: How should B2B sites think about addressing lost traffic?
1:00: Top takeaways for the panel

*About the panelists:*
Check out the panelists' full bios and social links here: https://www.clearscope.io/webinars/as...

Connect with JH Scherck:
https://growthplays.com/
  / jhtscherck  

Connect with Benji Hyam:
http://www.growandconvert.com/
  / benjihyam  

Connect with Ross Hudgens:
https://www.siegemedia.com/
  / rosshudgens  

Connect with Gaetano DiNardi:
https://officialgaetano.com/digital-m...
  / officialg  

*See the top takeaways and supportive resources from this session here:*
https://www.clearscope.io/webinars/as...

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*About Clearscope:*
Clearscope provides tested + trustworthy content-led SEO education from the industry's leading experts so you can make confident strategy decisions for organic traffic growth.