The jump from $250 million to $2 billion in revenue doesn’t happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time.

The key to John’s success is simple but powerful. Create value for others first, and you too shall be rewarded.

John and I discuss why the best way to win isn’t to focus on “winning,” but to focus on “play,” and how the principles of The Infinite Game have guided his leadership. And he tells me why creative leadership is exactly what’s missing in American government.

This…is A Bit of Optimism.

To learn more about John and his work, check out:
his book: https://aboldplan.com/
https://www.trekbikes.com/us/en_US

⏰ Timestamps
0:00 $250 million to $2 billion
6:26 Nick Saban and playing to perfection
13:36 American leadership lacks creativity
21:54 Highlights of John's career and a happy childhood memory

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Simon’s books:
The Infinite Game: https://simonsinek.com/books/the-infi...
Start With Why: https://simonsinek.com/books/start-wi...
Find Your Why: https://simonsinek.com/books/find-you...
Leaders Eat Last: https://simonsinek.com/books/leaders-...
Together is Better: https://simonsinek.com/books/together...

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