Meet Marketing Thought Leaders from various industries express their ideas, opinions, and knowledge about the latest and greatest happenings in the Marketing World.

Our first Knowledge Expert- Anand Vaidya is the General Manager of Marketing and Corporate Communications at WebEngage. With an extensive experience spanning over a decade, Anand has created the industry's first Retention Marketing 30 under 30 with The Economic Times to establish new platforms for storytelling.

With his background in PR, Anand is sought as the Chief Negotiations Officer at WebEngage for all external events. He is also responsible for building, nurturing and managing all external relationships including media, associations and non-media entities.

In this episode, Anand discusses the role of communication in B2B SaaS Marketing, drawing examples from his real-life experiences.

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