In the previous video, we touched on using the news media including Editorial as an informational tool to achieve your organization’s communication goals. One useful writing material is a feature article. Features are more in-depth than traditional news stories and go beyond providing the most important facts. The purpose of these stories is to provide a detailed description of a place, person, idea, or organization.

Although reporters and editors classify features as news stories, they are not necessarily structured using the inverted pyramid style. Instead, features use storytelling devices to help the reader connect with the overall narrative and its central characters. Features are particularly common in magazine writing, although they frequently appear in other mediums.

This video would help you deepen and understand well in writing a feature article. Hope you learn something and dont forget to subscribe if you like the video :)