This video lecture delves into "Agricultural Commodity Marketing," exploring the intricate processes that connect farm produce to consumers both locally and globally. We'll examine the marketing system, price formation, and market structures, with a focus on the Philippine, ASEAN, and global contexts. Learn about the challenges and opportunities in agricultural marketing, and discover strategies for navigating this dynamic field. Whether you're a student, farmer, or industry professional, this lecture offers valuable insights to enhance your understanding and approach to agricultural commodity marketing.