How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him?

Realistically, there are hundreds of potential answers. But one that’s overlooked is less about politics and more about psychology.

In today’s episode, I share the behavioural bias Churchill leant on throughout his career. Weirdly it’s something today’s politicians and business leaders don’t use enough.

Listen to the podcast on the go: https://link.chtbl.com/FVZzUwyi

Paul Johnson Biography: https://tinyurl.com/2e8dpxa3

Andrew Roberts Biography: https://tinyurl.com/2p94v8rx

“Capitol Crawl” Protests: https://tinyurl.com/yuu39vnk

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6


Access to the bonus Churchill episode here: https://tinyurl.com/bonus-ep-nudge