The gentlemen from Studebaker knew a lot about advertising. At the dawn of the twentieth century, in an era when there was no Internet and television, but even radio was something fairly new and completely unexplored, newspapers and flyers were the only way to disseminate information about the novelties of the automobile industry. But to break through to the front pages of these newspapers, it was necessary to do something exceptional, something grandiose, something really big. And Studebaker did something big, big in the literal sense of the word....