Everyone’s talking about the importance of building a “brand.” But can a focus on branding actually harm your impact?

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Love Has No Limits, co-founded by Dominic Russo and Jedidiah Thurner, is an organization committed to uniting faith communities and nonprofits to address pressing social issues such as homelessness, the child welfare crisis, and poverty in the U.S. They believe in fostering genuine collaboration that is relational, rather than transactional.

The organization focuses on empowering others and putting the mission first, a mindset that encourages authentic collaboration. This approach was exemplified in their successful One Day LA campaign, which mobilized 20,000 volunteers to serve communities in Los Angeles, helping children in need and connecting people who are homeless with housing programs.

Russo and Thurner advise social entrepreneurs to make your movement about everyone else and the mission, rather than your individual brand. By prioritizing the impact and outcomes over brand recognition, Love Has No Limits creates an environment where the purity of motive and intention is evident, empowering people to work together for a common goal and making a tangible difference in the lives of those they serve. Because ultimately, they know it’s not about them. It’s about the millions of people across America whose lives they want to help change.

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