This video is about profitability. Generating revenue isn't always the problem, turning that into profit is usually were businesses fail. Here I want to share with you a strategy that I have been using to grow our businesses, but also increase profits! This is a strategy that a lot of people are scared to do, but here I want to simplify how and why you should be doing it too. If you want to 5x your profits in your business, this video is for you.

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Who am I?
My name is James Sinclair and I'm the founder and CEO of The Partyman Group of Companies. I started building my business when I was just 16 as a family entertainer after that I built up an entertainment agency, then moved into building a leisure and day nursery businesses. Today we operate a £30 million business which includes leisure, childcare, outdoor attractions, commercial property, arts and crafts manufacturing as well as one of the UK’s oldest Ice cream companies; The Rossi Ice Cream Company.

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