Google Ads can generate business opportunities and provide valuable business insights if the right PPC strategy is combined with a well-configured campaign. But more often than not, PPC basics are overlooked which ends up with companies wasting their marketing budget.

Make sure you check these 3 Pay-Per-Click basics when setting up a campaign:
01:00 Use negative keywords
03:25 Sort out your ad groups
06:00 Think carefully about branded keywords

Pay-Per-Click strategies can be a real game-changer for tech or engineering companies if done right, so getting in touch with a PPC management agency to get your campaigns set up properly is the best advice we can give our viewers!

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