Santa Monica Pier, Sept. 14, 2024 - The Pico Youth & Family Center (PYFC) is currently hosting the 4th Annual Westside Unity Classic Car Show on the Santa Monica Pier. The event, which kicked off at 10 a.m. and runs until 4 p.m. today, features over 200 classic cars, with makes and models dating back to the 1930s, on display.

This family-friendly event is free for all spectators and guests on foot. All proceeds from the show will go toward youth services and after-school programming for underserved youth in Santa Monica and Los Angeles County.

Solo Riders and Classic Car Clubs can still register for $60 at the Pier. Roll-in time is strictly enforced between 7 a.m. and 9 a.m.

The event aims to promote unity and highlight the thriving lowriding culture on the Westside of Los Angeles. "At a time when low-income residents of all backgrounds, especially Latino and African American residents, are being pushed out of Westside communities due to gentrification, we feel that unity, awareness, and visibility are needed more than ever," said Oscar de la Torre, Santa Monica City Councilman. "This car show celebrates our region’s cultural diversity, which is at risk of extinction."

For more information, email [email protected] or call (310) 804-3965 or (424) 480-8716. Video clips from previous Santa Monica Classic Car Shows on the Pier are available.

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