“In critical situations, where it’s a matter of life and death, time can sometimes be your worst enemy,” says Astrid Kuonen, anesthetist and emergency physician at Air Zermatt.

It’s a harsh truth, but a truth all the same that the 65-person crew behind Air Zermatt is guided by. Since 2011 Hamilton has partnered with the world-renowned rescuers, supporting their work and creating dedicated timepieces designed for the precise demands of alpine operations.

Hamilton’s new film “The Time Factor” goes deeper than ever before into the people who make Air Zermatt’s service possible. While they all share a commitment to teamwork and helping others, the film shows that their high-level of extreme rescue takes a diverse set of skills.

“The Time Factor” shows what’s possible under extreme conditions when people work together in a coordinate, collaborative way. The demanding, dangerous work forges bonds and friendships among the crew. And those very same alpine environments where they face their toughest challenges, are the places they go to recharge, connect and find freedom.

“The Time Factor” is available now with appearances at film festivals across the world.

Discover more: https://www.hamiltonwatch.com/en-int/...

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