This webinar shows you how to create store trade areas (market boundaries) using GIS and mapping software.

Professor Alex Arifuzzaman (Toronto Metropolitan University & Schulich School of Business) demonstrates how you can leverage the tools in Maptitude to delineate trade areas using a variety of methods. Techniques discussed include radius maps, Thiessen polygons, modified Thiessen polygons, drive-times trade areas, drive-time influence areas, and distance drapes.

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