Ed Ceballos joins Will and Tom to discuss the evolving landscape of brand partnerships. They explore blending personal and professional lives, social media's influence, and leveraging networks to build trust.

Learn more about Nearbound and how the economy has changed: https://bit.ly/3vvpfmf

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Chapters:

00:00 Introduction and Personal Updates

11:18 The Impact of Social Media and Blending Personal and Professional Lives

28:05 Partnerships as an Integral Part of the Go-to-Market Strategy

37:18 Understanding Consumer Motivations: Personalizing Partnership Strategies

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