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Which Barcodes Are Right for Your Retail Business?

choosing right barcode
In 1974, barcodes began to revolutionize the retail landscape. These innovative representations of data brought speed and efficiency to retailers spanning the globe. And the fact that we still use them as the primary identification method for products is a testament to how incredibly useful barcodes are in retail environments. But considering the vast number of barcode symbologies available today, many retailers struggle with finding the perfect barcode type for their unique needs and constraints. That’s where Scandit comes in.

As a leading developer of mobile data capture solutions, Scandit brings simplicity to the world of barcode scanning for the retail industry. Our barcode scanning software delivers peerless performance across Android, Windows and iOS platforms, transforming smart devices into enterprise-grade barcode scanners for retailers and their customers. We’re also proud to support retailers with all of the resources they need to understand and harness the full potential of the barcodes that appear on the products they sell. So today, we’ll be walking through the primary retail-compatible barcodes to help you find the best barcode symbologies for your business.

One-Dimensional (1D) Barcodes1D
barcodes use parallel lines with varying spacings and widths to represent product data. This barcode type encapsulates a number of unique codes that are suitable for different purposes. For example, UPC barcodes are used around the globe in retail environments for labeling and scanning consumer goods at points of sale. While these codes typically have twelve digits, they can use as few as eight, which is invaluable for retailers selling very small products. And while UPCs work exceptionally well with some retail products, they aren’t a catch-all scanning solution. Take Code 93 codes, for instance. These barcodes are typically used to identify retail inventory packages, employing shorter labels and additional security measures within the codes themselves to deliver optimal results.

Because they represent data in a linear fashion, 1D barcodes grow too wide when tasked with accommodating large, complex pieces of data. This can become problematic for retailers that need to mark incredibly small objects. And while we have seen a gradual shift toward 2D barcodes over the past decade or so, 1D barcodes bring a few important advantages to the table. The most significant difference is that one-dimensional barcodes can be processed using camera-based or traditional laser scanners, while 2D barcodes are only compatible with imagers.

UPC Codes: Labeling & scanning consumer goods at retail points of sale
EAN Codes: Labeling & scanning consumer goods for point-of-sale scanning
Code 93 Codes: Used in logistics to ID packages in retail inventory
GS1 DataBar Codes: Identifying consumer coupons, produce and perishables

Two-Dimensional (2D) Barcodes
2D barcodes utilize specific patterns of dots, squares, hexagons and other geometric patterns to convey data. Unlike 1D codes, two-dimensional barcodes can contain hundreds upon hundreds of characters without compromising their small size, which makes them ideal for holding large amounts of data.

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