Orientation Of Marketers Towards The Market Place In Hindi / And Concepts / By Padhaku Champions

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Hello Learners,
In This Video You Will Learn About The Topic Orientation Of Marketers Towards The Market Place And In This Topic You Will Learn About Their 5 Concepts -Production Concept,Product Concept,Modern Marketing Concept,Selling Concept And Societal Concept And It Will More Helpful For Your Upcoming Exams.


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1, Production Concept –
In this concept the company mainly tries to increase production irrespective of demands of the customer. The production concept is almost extinct now with companies paying more and more attention to the customer., The concept is mainly based on the principle that, “as the productivity levels increase, cost of production decreases, and as a result, customer will be able to purchase a product at a cheaper rate, which in turn accelerates the sales of the company.”


2. Product Concept –
The product concept says that customers will always buy products which are better in terms of quality performance and features. The concept is especially applicable in terms of electronics and other techno gadgets nowadays For a product to be successful under this concept, it should stand apart from the rest of the crowd. Let’s take Apple and Google for example. The end products of these companies are not only of the best quality, but are also very exclusive. Hence, companies willing to adapt ‘product concept’ marketing strategy should not only keep themselves updated with the ever changing technical trends, but also the needs of their customers.

3. Selling concept–
The selling concept believes that customers will not buy products unless persuaded to do so. As we know, this is true even today in case of certain products such as insurance. Although the customer should use it, they rarely do.

4. Modern Marketing Concept :
Just like selling is a necessity, similarly branding and marketing are a necessity in some products. The marketing concept proposes that the success of a firm depends on the marketing efforts of the company in delivering a value proposition.

5. Societal Concept –

The societal marketing concept leads to a company orientation which believes in giving back to the society what it had received from the society. This concept believes that the company is profiting because of society and hence it should also take measures to make sure the society also benefits from the company. If a company has benefited from the society, it should reciprocate the same by striving towards benefiting the society. This is one of the fastest growing marketing concepts which is quite capable of creating an indelible impression in the minds of customers, and along the way, help itself create an unparalleled brand image.

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