Anthony Lesoismier-Geniaux is the Co-Founder & CSO of Swissborg, one of the Biggest Crypto Companies in Europe with over 1 million users and a valuation of more than 220 million CHF.

Anthony is also a deep thinker and a super genuine and humble man.

With his friends Cyrus and Alex Fazel, he started Swissborg in 2016 by following a very different funding route than the traditional VC approach: focusing on community-driven values and transparency. This approach has paid big time: Swissborg has built a profitable company and has successfully raised over $75 million from their community!

Key topics:

- Why « Think big » Silicon Valley culture is bullshit
- How having no VC money saved Swissborg from the 2022 collapse
- Tokens for Startup growth on steroids
- Money and Success
- How cockiness will kill you, every time
- Embracing Change
- Crypto Risks and Rewards
- Zero vs. Positive sum-game
- Why Narrative and Storytelling matter so much in investing

This episode release marks the beginning of our partnership with Swissborg & Byzant Web3 Social Network.

Watch our previous episode with Cyrus Fazel, the Co-Founder & CEO at Swissborg:
   • Swissborg Founder: Crypto & Philanthr...  

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Sponsor:
-♾ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies.
https://www.coinsilium.com

-👾 Byzant is a Web3 social network ecosystem for creatives. Get ready to create, connect and collaborate using Byzant's suite of user-friendly tools and decentralized applications.
https://www.byzant.xyz/

-🤖 SwissBorg is Europe’s top trusted crypto app offering user-centric investment platforms and DeFi asset management with reliability and innovation.

💰 Earn up to €100 by Registering to Swissborg via the following link:
https://join.swissborg.com/r/kevinH6E7

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Follow Anthony & Swissborg

​⁠‪@SwissBorg‬
https://swissborg.com/
  / swissborg  
  / antholgsb  

Follow When Shift Happens:
Website: https://www.when-shift-happens.co/
Instagram:   / kevinffollonier  
Tiktok:   / kevinfollonier  
Linkedin:   / kevinfollonier  
Twitter (X):   / yieldlabs  

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Chapters
0:00 Meet Anthony
03:17 Society's Strength and Weakness
09:34 Money and Success
10:47 Knowledge and Experience
15:10 Self-Discovery Journey
18:23 Embracing Change
29:52 Cockiness vs. Humility
33:49 Relationship Commitment
37:45 Self-Reflection Importance
46:26 Crypto Risks and Rewards
49:25 Swissborg's Crypto Success
53:30 Loyalty in Business
55:27 VC Impact on Decisions
01:14:39 Chasing Crypto Yields
01:21:50 Economics of Free Riders
01:23:28 Zero vs. Positive Sum Game
01:31:34 Storytelling in Investing
01:59:22 Responsibility in Health/Finance