HUGE B2B SAAS COMPANY MERGER! Tune in to this special episode to hear Jared and Isaac explain why this is such an important event for B2B SaaS. They also explore the synergy between ecosystem-led growth (ELG) and Nearbound marketing, emphasizing their positive impact on B2B.

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00:00 Introduction and Background

02:46 Language as a Network Effect

08:24 The Power of Network Effects

13:31 The Importance of Go-to-Market Strategies

21:28 ELG and Nearbound: Complementary Strategies

23:22 Closing Remarks

26:17 Microsoft's Recognition of Market Shift

29:33 Conversations Happening Across Industries

31:02 The Challenge of Reaching Buyers

36:14 Choosing the Market First

44:14 The Brush Fire of a Market Movement

45:42 The Market as an Ecosystem

#b2b #saas #marketing