How do you know you're building the right features? As a developer, you might think you already know all you need to know in order to build a product for other developers but you could be missing out on some important methodologies for understanding your customers. In this short session, Pearl will cover one of the most important product decision-making tools: customer segmentation and user personas.

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Slides: https://drive.google.com/file/d/1_Q93...