🔥 🎙️ In this ONE OFF truncated episode, we dive deep into the world of music video directing with the incredible Shan Phearon.

IG: @shan_phearon

https://www.shanphearon.com/

**DISCLAIMER Shan's voice has been altered for the purposes of this recording. Hit CC for subtitles.

00:00 - Intro

00:48 - Welcome

01:16 - Modern Music Video Directors

02:12 - Pillars

02:28 - Progressing MV Culture

03:07 - Survival

03:37 - When Is A Project Right

03:49 - Original Ideas & Calculated Risks

08:46 - Music Video Trenches

12:06 - Navigating Work

12:25 - U2 - I Will Follow & US Boldness

15:57 - UK, US & French Video Scenes

16:55 - Potter Payper - Gangsteritus & Def Jam Dreams

20:49 - Art vs. Safety

22:48 - Adaption

23:18 - We All Want The W

23:49 - It's A Test

24:52 - Changing The Game

26:22 - Nothing Is Made In A Vaccum

28:21 - Formulas

29:48 - Post-Modernists

30:12 - Jazmin Bean - Carnage & World-Building Campaigns

32:36 - Being Selective

33:03 - Director To Musician Parallels

34:39 - Disrupting Norms

35:55 - Integrity

37:55 - Outro


🚀 Discover the layers that make up modern day music video directors.

🌟 The discussion turns philosophical as Shan reflects on the director's role in shaping culture for generations. Discover how failures and growth are integral to a director's journey, and gain insights into Shan's own experiences navigating the challenging yet rewarding landscape of the industry.

🎥 Explore specific projects that have defined Shan's career, including a groundbreaking U2 music video and the bold Potter Paper Agenda video. Learn about the creative philosophies behind these projects, challenging norms, and breaking away from the safety nets prevalent in the industry.

⁠🔎⁠ Shan emphasizes the development of instinct and intuition over time. Which leads to identifying original ideas and crafting a director's own philosophical manifesto.

🔮 The podcast wraps up with a glimpse into the current state of the music video industry. Shan encourages optimism, highlighting the cyclical nature of the industry and the inevitability of change.

Get ready for an inspiring and thought-provoking episode that takes you behind the scenes of the creative process, only on The Trenches TALK! 🌊🔊

Host: Toby Leary @tobyleary