In episode 1 of “The Experts” we discover the inspiring journey of Frédéric Fekkai, the innovative mind behind the first luxury hair care line, in this exclusive episode we explore Fréderic’s story about passion, resilience, and the pioneering icon that transformed the hair care industry. Frédéric Fekkai has not only revolutionized the hair care industry with his innovative products but also empowered individuals to elevate their beauty routines. From the inception of his luxury hair care line to founding Bastide, this episode is packed with wisdom and insights for any brand founder.

Timestamps:
00:04 - Introduction by Dr. Jenelle Kim and Craig Nandoo
00:42 - Frédéric Fekkai shares his journey from France to New York
01:53 - Creating the first luxury hair care line
03:53 - Transition from skincare to hair care innovation
04:26 - Selling and reacquiring his brand from Procter & Gamble
05:33 - Founding Bastide and its sustainable roots
07:45 - Frédéric's advice for aspiring entrepreneurs
08:20 - Frédéric Fekkai's personal definition of beauty

Special thanks to our episode sponsors, PIMS and JBK Wellness Labs!

For over 35 years, PIMS has been the premier partner in marketing and fulfillment support to beauty brands of all sizes. With a focus on personalization and efficiency, PIMS offers award-winning customized global warehousing, fulfillment, and logistical solutions. Whether fulfilling for influencer outreach, retail, eCommerce, or events – or helping with the production of custom packaging and other printed collateral and merchandising materials. Utilizing PIMS’ global warehousing network helps brands streamline their management and ease the concern of consistency while brands concentrate on global expansion.
https://pimsinc.com/

JBK Wellness Labs is the premier contract manufacturer for retail and e-commerce clean beauty and nutritional brands of all sizes. JBK formulates and manufactures for brands carried in Sephora, Credo, Ulta, Whole Foods, Four Seasons, and other retail locations across the globe. JBK helps brands develop their products through a process called Collaborative Manufacturing, creating a team mindset between JBK and the brand, in order to develop extraordinary, innovative, and effective products that are in line with the brand mission. If you are looking to develop the next clean beauty or nutritional blockbuster. http://jbkwellnesslabs.com/

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Dr. Jenelle Kim's Website: https://jenellekim.com
Visit JBK's Website: https://jbkwellnesslabs.com
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Connect with Frédéric Fekkai and his brands: Fekkai Website: https://fekkai.com
Bastide Website: https://bastide.com
Instagram: @fredericfekkai
Instagram: @fekkai
Instagram: @bastideofficial
Facebook: Fekkai
Facebook: Bastide
Twitter: @fredericfekkai

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